Real photo paper
(Metallic and E surface)
is a media  that is exposed with light and then developed in the classic silver halide process used by professional photo labs worldwide. 

Professional photo labs and their professional photographers provide this high quality advantage to keep customers loyal on a lasting basis.

True, photographic media is still far superior to the digital printing process which use inks or other press printing processes.  It's the benchmark by which all photo medias are judged.

Real Kodak Endura photo paper and media will have the words
"Kodak Professional Endura" watermarked into the back of your photograph. 

Kodak Endura photo prints that appear as brilliant after generations as they do when we brought them home has been the goal since in the invention of color films in the 1930s. With the introduction of color negative films and real photo paper in the early 1940s, pictures became widely displayed items in homes, offices, stores, and elsewhere. People expect those photos to last - with Real Photo Paper, photographers know they will.

In This Day and Age - What is a "Real Photograph"?

The word photograph comes from the Greek words phot, or light and graphia, or writing. A real photograph is exposed with light on light sensitive paper. That's right - light. Photons. Some of the smallest particles in the universe.

In the case of digital photography, the "light" is formed by Light contained in a Laser light or LED head that "floats" over a light sensitive paper on a bed of warm air. The light exposure excites chemicals on the photographic paper by spraying tiny diamond-shaped patterns on the emulsion. These infinitesimally small diamonds overlap five-fold which, mathematically, results in 425 diamond shapes per square inch. It is this concentration of diamonds created from tiny photons that gives a photograph its unique look, color and depth. Ink doesn't come close.

The rest is just science. After "exciting" the chemicals in the paper's emulsion the paper moves through a warm RA4 chemical bath which activates and seals the colors. Because the light exposure head floats over the paper there is no machine vibration to degrade the image.

The oddest misconception.
Beware! Prints made from a digital photo will only last 15 years. This came in from a college campuses. The truth is -- Kodak Endura photographs will last between 100 and 200 years before noticeable fading.

Don't try this at home.

Real photographs still involve chemicals and light sensitive papers so, believe it or not, lab technicians still go into a darkroom to load the paper we use to make your photographs. Not only that but every time we change a roll of paper we recalibrate the machines so the colors in a photograph today will match the colors in a photograph sent a year from today.

As always, because your photographs are exposed on real, Kodak Endura professional photo paper and developed by a professional lab, you'll be assured of the highest quality, dependability, and exceptional performance from your images.

When it comes to finding the right photographic print, real Kodak Endura photos and media are proven to yield the finest images for your proofs and final prints.  It's what families, brides, and anyone who uses a professional photographer  have come to expect - and more.  After all, silver halide-based color photographic paper has been around for more than five decades.

Want real, traditional photographic prints with a long life?  Kodak's professional ENDURA Papers set the standard for print longevity. Their tested light keeping is equivalent to 100+ years before noticeable fading occurs in typical home display, over 200 years in dark storage!

Kodak Endura photo paper & media is used exclusively by major professional photo labs worldwide.  By combining this quality Kodak professional paper with professional developing, you're assured of the very finest silver-halide photograph.

     Connect Innovations' has compiled information about Kodak Endura photo paper (Metallic and E surface) which was created to enhance the visibility of this technologically -advanced - highest quality media to everyone.

     Over the last few years, photographic paper's quality attributes have been shaded by the introduction of digital ink and press printed materials.  Regretfully, corporate budgets for marketing real, photographic paper have dwindled, even though real photo paper that's exposed with light (not sprayed with ink) is very much alive and well.

     A growing number of individuals are bringing back the expectation and demand for REAL photos - not one of the digital prints.  Anyone who has seen a professional photographer's special image of their family on Endura photo paper, quickly understands the term 'real photograph' and how it brings out their very best.

   The classic silver halide process used with Kodak Endura is still far superior to the digital printing process which use inks or other press printing processes.  It's the benchmark by which all photo medias are judged.

     Thank you very much for taking the time to learn about and hopefully someday, hold onto a real Endura photograph of your loved ones.  It is truly the next best thing - to the real person.

SEE, TOUCH, & FEEL
the DIFFERENCES
for up to 200 Years

Be sure to check the back of your prints for "real Kodak Endura Photographs".

~ Albert Einstein

"A photograph never grows old.  You and I change, people change all through the months and years but a photograph always remains the same.  How nice to look at a photograph of  mother or father taken many years ago.  You see them as you remember them.  But as people live on, they change completely.  That is why I think a photograph can be kind."